ETHICS OF THE SEA AND THE SURF. HARMONY WITH NATURE
Respect and gratitude for Nature. Recover the “original surfing spirit.” We are what we protect, so let’s protect the waves.
COMMITMENT WITH THE INTERCULTURAL COMMUNITY
The action of some inspires the change of others. We collaborate with local communities, organizations, governments, agents, and surfers to find particular solutions to global problems.
Know to make known, value and preserve with the help of everyone. From a rigorous scientific knowledge you can take the most appropriate options.
True wealth lies in enjoyment and not in possession. The waves and surf as an expression of life.
HERITAGE & CONSERVATION
Distinguish between the price and the value of things. Nature is a heritage, an inheritance, and a good of its own. We have the right to enjoy it and the duty to preserve it for future generations.
We innovate with new concepts such as hydrodiversity, own methods to determine the value of surfbreaks such as “Triple Valuation”, and multidisciplinary and multiscale strategies to protect the waves and the coast.
SURFING AND SUSTAINABLE WORLD
A more sustainable world in the environmental, economic and social is possible. We believe in more sustainable surfing as an inspiration for other sectors.